Completing his apotheosis, September 25, 2018, was Benioff’s 54th birthday. Just a few days before Dreamforce, he’d sealed a deal to purchase the struggling Time magazine, prompting an admiring profile in The New York Times. The event-a combined business meeting, marketing rally, and New Age retreat-attracted more than 100,000 people from around the world, closing off an entire city block.īenioff had built Salesforce and its core product of cloud-based customer management software from a Telegraph Hill apartment into a $13 billion-revenue- a-year juggernaut employing 30,000 people worldwide, with 8,500 in San Francisco. On the afternoon of Tuesday, September 25, 2018, Marc Benioff, founder and co-CEO of Salesforce, stepped on stage at the Moscone Center in San Francisco to deliver the keynote speech at Dreamforce, his company’s annual conference.
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